Spencer Smith
Marketing and Organization Innovation Management Major
Certification in Entrepreneurship
Spring 2022 Graduation
Digital Marketing Skills
Web Design
Using WordPress I designed and developed a custom website for a local small business.
Social Media Marketing
Primary usage of Instagram and Facebook. I have worked with 50+ companies to kickstart their marketing campaigns on social media
Logo Design
Both hand drawn and digitally created designs for local businesses. Through the use of Photoshop and Illustrator, logo design is a creative way to express a small business’s purpose.
Certifications
December 2021
Google Analytics Certification
Completed the Google Analytics certification over the course of two days. Scored a 98 out of 100 on the analytics exam that was administered in a classroom
Google AdWords Certification
Completed the Google AdWords Certification over the course of two weeks. Scored a 92 out of 100 on the AdWords exam which was administered in a classroom.
December 2021
Hubspot Inbound Marketing Certification
Completed the Hubspot Inbound Marketing Certification. Learned how to optimize a website, the anatomy of a landing page, and multiple inbound marketing strategies.